Bette A. Ludwig, Email Copywriter/Content Writer
Limited attention spans on information overload need content that immediately grabs your interest. Creating original and shareable content boosts brand messaging, while clear, persuasive, and engaging writing readable on mobile devices leads to higher conversion rates. Concise copywriting improves understanding and communicates the message effectively.
Content that tells a story, paints a moving picture, and addresses pain points to solve problems compels people to react. It builds urgency, provides testimonials, and uses powerful words to evoke emotions. This writing informs the reader to act, incorporating keywords or phrases commonly searched online to improve SEO and drive traffic.
Demonstrating how the product or service solves problems converts readers into customers or customers into repeat customers. Highlighting unique benefits increases SEO and differentiates your brand from competitors. Focusing on the beneficial aspects rather than the features prioritizes customer or client needs making them the focal point.
I understand that every business is unique, which is why I take a customized approach to every project. I work closely with clients to understand your brand and audience, creating content that is tailored to your specific needs.